Copart, Inc., a leading online vehicle auction company, today announced it is teaming up with Roush Fenway Racing driver, Carl Edwards, for a promotion and online auction of his personal memorabilia. Carl Edwards intends to donate all proceeds from the auction to benefit Back2Back Ministries’ orphan care program in Monterrey, Mexico. Back2Back Ministries is a non-profit organization that provides for orphans and impoverished families around the world with locations in Monterrey and Cancun, Mexico, Jos, Nigeria and Hyderabad, India.
“This partnership is an exciting way for Copart to support Back2Back,” said Todd Guckenberger, Executive Director of Back2Back Ministries. “While they promote their auction via their social networking program, they are raising enormous amounts of visibility for our organization and helping to meet the practical needs of the orphaned children we serve.”
“We are incredibly proud to be the connecting piece of the puzzle in this campaign to support Back2Back Ministries,” said Copart CEO Jay Adair. “The opportunity to serve as the vehicle between Carl Edwards and Back2Back in raising money for this charity is tremendous and demonstrates a core value that we at Copart stand for.”
Both Copart and Back2Back Ministries will use social networking platforms such as Facebook, Twitter, YouTube, blogging and other viral marketing tactics to help drive people to the charity auction and sweepstakes, where they can become Copart.com members for free. Once a member, fans will be able to bid on items that include Edwards’ used fire suit, autographed pit crew uniform, a hood off the No. 60 Copart Ford that Edwards raced in Nashville this season, and a Harley Davidson that Edwards won at the Nationwide Road America race in June.
“Sitting at the drivers meeting in Road America, they showed all of the drivers this really cool looking motorcycle that the winner of the race would win,” said Carl Edwards. “I knew that if I won the race, that motorcycle would be mine. So, I was talking to a friend of mine, Lonnie Clouse who serves orphans through Back2Back Ministries, about selling the bike if I won and giving the proceeds to his orphanage. After we talked about, I was thinking about how I was going to sell this motorcycle. Luckily, I have the perfect sponsor to sell a vehicle online and raise money. This is a perfect case of everything falling into place and I’m really proud of working with Copart in order to make this happen.”
The live online auction will occur on November 15, 2010 at Copart.com, but fans can start placing their maximum bids today. Bid at copart.com or by visiting the sweepstakes section of Copart’s Facebook fan page.